Land of Mom is a blog + community with the mission to help moms discover, embrace, and love who they are so they can live their happiest life.


About the founder

El Abad, founder of Land of Mom, LLC, is a boy mom of three and the creator of Happy Mom Conference.

El’s marketing skills were honed early on in the creative realm of beauty with brands such as Chanel, NARS, and Laura Mercier. After earning an MBA from UCLA Anderson, El began a career in entertainment marketing with Universal Pictures and then Walt Disney Studios. After becoming a mom in 2015, she left the corporate world and went from producing content to market feature films to producing content for her fellow moms. 

What started out as sharing her journey through blogging has become a close-knit community called the Happy Mom Tribe. Wanting to take it a step further, El hosted the first annual Happy Mom Conference in 2018: a space for moms and expecting moms to find connection, community, and career-savvy support. It has also expanded to an online shop selling Happy Mom branded merchandise.

Through Land of Mom and Happy Mom Conference, El has secured partnerships with prestigious brands including UPPAbaby, Mitsubishi Motors, The Paseo, Blanqi, KIND, and Suja. 

El has been featured on KTLA-5 News, Focus TV Network, Motherhustle, Mommy in LA Magazine, and