El Abad, founder of Land of Mom, LLC, is a boy mom of two (soon to be three!) and the creator of Happy Mom Conference.

El’s marketing skills were honed early on in the creative realm of beauty with brands such as Chanel, NARS, and Laura Mercier. After earning a MBA from UCLA Anderson, El began a career in entertainment marketing with Universal Pictures and then Walt Disney Studios. After becoming a mom in 2015, she left the corporate world and went from producing content to market feature films to producing content for her fellow moms. 

What started out as sharing her journey through blogging has become a close-knit community called the Happy Mom Tribe. Wanting to take it a step further, El hosted the first Happy Mom Conference in 2018: a space for moms and expecting moms to find community, connection, and business know-how. It has also expanded to an online shop selling Happy Mom branded merchandise.

Through Land of Mom and Happy Mom Conference, El has secured partnerships with prestigious brands including The Paseo, Blanqi, KIND, Suja, and Uppababy. 

El has been featured on KTLA-5 News, Focus TV Network, Motherhustle, Mommy in LA Magazine, and VoyageLA.com.