Building a Thriving Business with Lilit Caradanian

Building a Thriving Business with Lilit Caradanian

You’re in for such a treat today because I’m talking to one of my FAVORITE mama business owners. I just love everything she’s doing with her makeup line and with empowering other women along the way.

There’s also a BIG announcement at the end of this blog post that you won’t want to miss, so keep reading!


Meet Lilit Caradanian, the owner and creator of Elcie Cosmetics and more widely known as @MakeupByLilit.

In 2012, Lilit took her skills and raw talent as a makeup artist to new heights by opening her own studio where she teaches workshops, seminars, and her signature LMS Academy curriculum to aspiring artists and beauty enthusiasts.

The one thing that stands out to me the most about Lilit’s business journey is her love and passion for what she does. Her motivation and drive is so apparent in everything she does, from her Instagram feed to her YouTube videos to her educational content around taking care of your skin and finding the best products for you.

“I found something I loved that I was equally as good at… and my experience combined with the encouragement of my audience, led me to creating my own line.”

Lilit is mama to Katherine (21 months) and says motherhood has tremendously influenced her work.

Once you have a child, your goal in life is to create the best life for them. My little one inspires me every day.
— Lilt Caradanian

I asked Lilit to share a little bit more about her experience as a new mother, and if it lived up to her expectations. She shared that it, “was honestly everything I had ever hoped for and more” and admitted that setting realistic expectations of yourself is one of the keys to enjoying the motherhood journey. 

When I asked what her favorite thing is about being a mom, she said that being a mom gives your life a sense of meaning that you never knew existed and that it makes you want to be a better person every day.

It isn’t always easy though, and she’s the first to admit that motherhood can be stressful. Tantrums, yelling, getting sick, feeling sleep deprived… as a mother, you’ll experience every emotion your toddler does, but you’re still expected to be a functioning adult.


Oftentimes, the first few months of being a mom can come along with a lost sense of self and a lack of identity outside of one’s child. During our interview, Lilit talked a little bit about how her business helped her find herself again after the birth of Kat.

“I really had no choice but to immediately adapt back to myself again. I had clients waiting for me a month after her birth, my business wouldn’t run if I didn’t jump back on it.”

With multiple businesses to run, and a baby in her arms, I asked Lilit how she balances it all. She admitted that running your own company has ups and downs to balancing work and life, with lots of work happening after baby heads to bed. (I’m sure most working mamas can relate!)

“On one hand, you have the freedom to do whatever you want to do, which led me to taking her to work with me everyday for a year because I wanted to be there for her. On the other hand, even when I'm spending time with her, my work never stops. Ultimately, I spend as much time with her as I can... but when she naps or goes to sleep at night, that’s when my work starts.”

Knowing Lilit is so dedicated to both her family and her businesses, I thought it was important to ask how she fills her own cup. I loved her unique perspective on the idea of self-care:

The thing about self-care is that it’s a matter of energy. The problem isn’t so much about how time consuming or difficult it is… but that keeping up our energy levels is so difficult.
— Lilit Caradanian

She says that she makes sure to enjoy a relaxing, warm bath at least a few times a month (rather than the quick 5-minute shower she usually takes) and puts on a face mask several nights a week. She’s also signed up for workout classes and tries to stick to her twice-a-week schedule while also stretching and strengthening her muscles at home with her yoga mat.


Lilit is generously offering our Happy Mom Tribe a discount on her Elcie Cosmetics products, because all mommies need a break every now and then! Just use the code MomBreak15 for an exclusive 15% off her entire site!

It's time for the big announcement!

Lilit Caradanian is going to be a keynote speaker at the Happy Mom Conference on May 6, 2018 in Los Angeles!

This one-day event is the ULTIMATE self-care experience where hundreds of moms and mom bosses will gather to focus on personal and professional growth and happiness.    

As a Keynote, Lilit is going to talk about how to build and maintain a thriving business as a millennial mom. And, we're pretty sure she knows what she's talking about!

She went from corporate employee to makeup artist to owning her own makeup studio and cosmetics company... and she's basically a digital icon with a strong influencer presence as a fashion, beauty, and lifestyle blogger with 1 million+ followers on Instagram! She's ready to drop some major knowledge at the Happy Mom Conference, and we can't wait to hear what she has to say!

You can learn more about this premier event and buy your tickets here. You’ll want to hurry, though, the $30 OFF Early Bird Discount ends on Tuesday, March 20th!


When you purchase an early bird ticket by end of day on Tuesday, March 20th, you'll be entered to win an Elcie Cosmetics gift box including: LASHfull Mascara, Hydra Enhancer, The Glow Enhancer, and Pearl Radiance Primer!!!

Tickets are NOW ON SALE for the Happy Mom Conference

Tickets are NOW ON SALE for the Happy Mom Conference

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