Kylie Jenner: Young Mama Young Millionaire
(This article is not endorsed by or in collaboration with Kylie Jenner. It's meant to be celebratory of her success, all opinions are 100% my own.)
Kylie Jenner is not even 21 years old yet and she's on the fast track to billionaire status. She's mama to her baby girl, Stormi, and the founder of Kylie Cosmetics. She's 7th most followed user on Instagram with over 110 million followers, and she has millions more following her on Snapchat, Twitter and Facebook. She's leveraged her social platforms to launch and grow her business and paved the way for so many to enter the direct-to-consumer retail market. I'm dedicating this blog to Kylie Jenner because it's always worth celebrating fellow mamas and women doing amazing things in business!
It Takes More Than Money
The media and public have been hard on Kylie with the whole self-made billionaire thing, but it takes business knowledge and skill to take money and grow it how she has, and no one can or should take that away from her. Forbes values her company at almost $800 million. Kylie owns 100% of it. Yes girl! Her makeup business was built on her most famous feature, her lips. She launched with only one product, a $29 lip kit. Amazing how far she's come, right?! Being that social media and her personal life have intertwined with her business, and her sales come primarily from her big social following, it'll be interesting to see whether she'll enter the world of mama and baby products some day. Maybe some play makeup for moms and daughters?
Balancing Baby & Business
Now that Kylie's a mama, it'll be more to balance. Stormi is almost six months old and Kylie has obviously not given up on her personal dreams. A lot of us moms have experienced the major life changes that come with motherhood, many of us have had to pivot in our lives and careers or adjust how we operate in our personal businesses to accommodate our children and family.
I've noticed Kylie has shyed away from social media a bit in terms of sharing her personal life, and isn't posting as frequently or openly as she used to... Most of her Instagram Stories tend to be business related now... but I totally get that too as a mom. She's been protective of Stormi on social media. She is finding her groove still being a new mom to Stormi and she's being careful about what she shares and keeps private about her life because now, she is not thinking just for herself but for the most important thing that will ever be hers, her child. Kylie has also been very open about how she feels her childhood was robbed from her since she was so young when her family first started filming their reality show and she was on tv. Maybe she wants different for Stormi... who knows, but I'm excited to see where motherhood will take her life and business.
Either way, we are cheering on fierce mama Kylie over here and can't wait to see what's in store for her and her brand! Thanks for the inspiration, Kylie Jenner!
Let's show Kylie some love in the comments below!