Land of Mom Brand Reveal
I founded Land of Mom in 2015 not knowing where it would lead. It started as my personal blog and has become so much more in just two short years.
Land of Mom is a community.
Even though every mom will have her own experience, my mission is to help moms discover, embrace and love who they are so that they are empowered to live their happiest life and enjoy the motherhood journey.
As I have evolved as a person and a mom, Land of Mom has evolved too, and it was time for the look and feel to evolve as well.
I’m so excited to unveil my new logo and branding direction for Land of Mom today! It represents how far the brand has come and where it’s going next.
The story behind the brand design...
The logo evokes modern mom + community with its simple, clean style and geometric lettering. The icon symbolizes the three stages a mother goes through during her journey: before baby, transforming after baby, and finding happiness in the end. The dot represents the mother at the start of her journey. The line going through represents the direction she’s moving towards her happy place. The colors and textures represent the strength and positivity the mother will need on her voyage.
We've been working behind the scenes on this brand refresh for weeks, and it is truly breathing new air and life into my content, website, and social outlets. Thank you to Revel Union Studio for bringing my vision to life. And, thank you to my team for working tirelessly to champion the brand and bring this unveiling to you today!
I hope you enjoy it as much as I do. l would love to know what you all think in the comments.
I'm also inviting you to my new Facebook community, the Happy Mom Tribe. It's a JUDGEMENT FREE zone where we can share stories, get feedback, and support one another on this journey of motherhood.